ABOUT THE FOUNDER
Shana Novak is an established commercial still life photographer based in New York City. Her work has appeared in Rolling Stone, Time, and The New Yorker. She brings a background in publishing and advertising to her photography ensuring that every client is expertly treated to the art of visual story telling.
For more about Novak's work, visit www.shananovak.com.
"Shana Novak, a photographer and insightful creative, recognizes how deeply personal artifacts define us, and reflect our nature to seek connection through the physical world. Her commissioned portraits are realized through elaborate photo shoots, each artfully produced to evoke the object’s essence. Her creative process begins with the stories behind each item – including memories, relationships, and experiences. Then using strategic lighting, and inspired positioning, Novak conjures the heirloom’s true spirit and captures it on film to preserve for generations to come. Shana Novak works under the moniker The Heirloomist out of her New York City studio." -The Fuller Museum, Brockton, MA
THE HEIRLOOMIST PHILOSOPHY
Our belongings tell the stories of who we are and where we come from. Often our "stuff" lives in the back of the closet or is too fragile to live with everyday. Photographing an heirloom gives it a new life and pays tribute to its story. No matter how worn, torn, or odd-- your story should celebrated. Custom made Heirloomist photographs aim to personalize gift giving and home decor.
Objects have personalities and it's our job to make them shine. We once spent 3 hours getting the expression just right in a teddy bear's eyes. We use the highest quality cameras, lenses, lighting equipment, and printing processes. We realize it might sound crazy to send an heirloom off to a photoshoot, but we take our responsibilities very seriously.
Start to finish, all heirlooms are treated like fine art.